Positive Human Emotion
Idea: Healthy lifestyle and save the world.
Concept: The designer using the tagline, “You are not just burning your calories…” with the image of someone that riding a bicycle. But the designer portray the bicycle by using the two images of earth that represent the wheels of the bicycle.
Rationale: The concept that the designer using in this poster are suitable to make people interested with this PSA poster. The tagline that are using in this poster encourages people to ride a bicycle because of the other benefits that comes together if they make it into their life. Besides that, this PSA poster have its positive human emotion to the people. Being healthy and at the same time save the world from pollution.
Negative Human Emotion
Idea: A teenager girl who are depressed with a hand punching her head.
Concept: The designer using black and white color to this poster that brings negative emotion about the poster. The tagline that are using have a big impact to those who experience this situation or people who involves in cyber-bullying activities and gives awareness towards the audiences.
Rationale: When people see this PSA poster, they will recognized its awareness messages that are dangerous if they are not using it in ideal contexts. People will notice that teenagers are the victims of this kind of bullying activities when see this poster. Then, they will be more careful because cyber-bullying gives negative effects in their life.